Now and again you may see me pop up on snapchat (beautyntheblog) or take to Twitter to rant about my current feels on the blogging industry. Today I realised that I have been blogging for 7 years, I could question why I don't seem to have excelled as much as others but that's just no me, and to be honest, I kind of know why.
It hasn't gone unnoticed that over the last 3 years blogging has literally boomed, I mean it basically booms harder than contouring and over lining your lips! (Please stop doing that). Back in the day when I began there were literally about 5 blogs circulating the interwebs. We all joined forces to share our blurry swatches of the latest Barry M lipglosses and those Sleek makeup palettes ( ooh yes ladies you know exactly what I'm talking about).
As time pressed on brands started realising that we had a little niche, people trusted us, we were in fact just like you! what better way to plug new products. Correct me if I'm wrong, but I can only liken my very first product gifting to my first ever trip to a Primark store...FOREIGN! I mean as bloggers we were literally here to give real views on things we loved, and basically give a voice to the "real woman" because lets face it, glossy magazines can just about be trusted with their photoshop skills, let alone a review of the latest mascara that's dropped...yes we saw you in your lash extensions! naughty naughty.
So lets fast forward to 2016... a time when "real" just doesn't cut it. I mean don't even talk to me if your Instagram feed does not have a theme...WHO EXACTLY ARE YOU! or maybe you thought it was ok to dress in anything other than designer clobber or a snapback paired with your favourite nude leggings...oh girl dont be silly! No but in all seriousness I do not knock people who do either of the above, but it just seems like this is now the entry criteria to become something great in the current world of blogging. What happened to diversity? from colour of skin, to body types and just a general overview of being different. How did something so fun that was created by girls in their bedrooms, become such a shoe fit industry? It honestly saddens me when I catch the odd tweet from fellow bloggers feeling disheartened because of how things have changed. It's gone from us choosing who we want to work with, to brands choosing who they deem worthy...and they only seem to deem a certain type of girl worthy. Its not the girls fault...but just like there's a certain body type that makes it in the modeling industry, there's now a type of face that makes it in ours. You may read this and think ahhh shes just moaning because she may not be as successful as the next girl, no honey boo boo! I enjoy blogging and support many fellow bloggers in the industry. Ive worked my backside off for the past 7 years, with a child in tow, whilst enduring things I wish I could erase from my life. Ive worked with some amazing brands and continue to do so. My gripe is that it seems you have to be a Becky with the good hair and the good body for anyone to even get a look in these days. Diversity has been wiped away and things have become glossier than ever.
SO YOU THOUGHT YOU WERE BETTER..BUT THAT HOUSE ISN'T YOURS?
Another thing that really rubs me up the wrong way is how the industry has certain bloggers tripping to the point where they HONESTLY believe every follower is the equivalent to an extra life in a game of Mario Kart....excuse you honey! Please tell that young lady in your comment section where your £12.99 New look skirt is from, because lets be real, you can see her! and I mean without her, who are you? this also goes for people who will portray that they are better, and are happy to look down on you, even though their whole outfit was gifted and probably their panties too. Don't even get me started on these girls that will take a trip to central, just to get an outfit pic on someone else's doorstep. I wont act like Ive never done something similar, but I'm also not going to act like that's my house and I live there! why don't you ever take the odd picture on your doorstep, or in your home and show people a little reality! Its not that deep. The aesthetic of an image seems to mean so much to people these days, I myself can get super anal, but most of the time behind that flatlay reality isn't so pretty. I constantly tell others not to look up too these expectations of life, because a lot of the time it isn't what it is.
In my opinion I wish brands would work with us as bloggers, and not against us, if you can go on insta and screenshot 5 completely different girls showcased on your favourite brands feed, then I'll happily change my mind, but until then I'm standing firm even if I have to stand alone.
Don't think that you have to be the same to fit in, different is good! if we were all the same things would be very boring...hence my rant because SAME is all I seem to see.
There are many bloggers and youtubers out there that work their butts off and are happy to keep it real with you guys, and genuinely emit inspiration, these are the girl bosses, But there are also many that are like a Monet painting...from far it looks good, but that's about it. Stick with those that engage with you, and make you feel like you are part of them despite how far they've come or what possessions they now own. Blogging was never born to make you feel crap about yourself and feel the need to #goal the life out of everything. You don't need a blurred background and an iced coffee to be relevant.
Diamonds arn't found perfect, they are made to look perfect so people find them pretty. I myself would rather a rough diamond in its natural form anyday, over one that's been formed into something that will fit in to society's form of perfection.
Hopefully one day things will change and diversity will return, so people don't feel like they have to be a certain way to fit in...they reason we started blogs in the first place.
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