BEAUTY. FASHION. LIFESTYLE

28 July 2016

So You Want To Be A Blogger?


Now and again you may see me pop up on snapchat (beautyntheblog) or take to Twitter to rant about my current feels on the blogging industry. Today I realised that I have been blogging for 7 years, I could question why I don't seem to have excelled as much as others but that's just no me, and to be honest, I kind of know why. 

It hasn't gone unnoticed that over the last 3 years blogging has literally boomed, I mean it basically booms harder than contouring and over lining your lips! (Please stop doing that). Back in the day when I began there were literally about 5 blogs circulating the interwebs. We all joined forces to share our blurry swatches of the latest Barry M lipglosses and those Sleek makeup palettes ( ooh yes ladies you know exactly what I'm talking about). 

As time pressed on brands started realising that we had a little niche, people trusted us, we were in fact just like you! what better way to plug new products. Correct me if I'm wrong, but I can only liken my very first product gifting to my first ever trip to a Primark store...FOREIGN! I mean as bloggers we were literally here to give real views on things we loved, and basically give a voice to the "real woman" because lets face it, glossy magazines can just about be trusted with their photoshop skills, let alone a review of the latest mascara that's dropped...yes we saw you in your lash extensions! naughty naughty.

EXPECTATIONS...


So lets fast forward to 2016... a time when "real" just doesn't cut it. I mean don't even talk to me if your Instagram feed does not have a theme...WHO EXACTLY ARE YOU! or maybe you thought it was ok to dress in anything other than designer clobber or a snapback paired with your favourite nude leggings...oh girl dont be silly! No but in all seriousness I do not knock people who do either of the above, but it just seems like this is now the entry criteria to become something great in the current world of blogging. What happened to diversity? from colour of skin, to body types and just a general overview of being different. How did something so fun that was created by girls in their bedrooms, become such a shoe fit industry? It honestly saddens me when I catch the odd tweet from fellow bloggers feeling disheartened because of how things have changed. It's gone from us choosing who we want to work with, to brands choosing who they deem worthy...and they only seem to deem a certain type of girl worthy. Its not the girls fault...but just like there's a certain body type that makes it in the modeling industry, there's now a type of face that makes it in ours. You may read this and think ahhh shes just moaning because she may not be as successful as the next girl, no honey boo boo! I enjoy blogging and support many fellow bloggers in the industry. Ive worked my backside off for the past 7 years, with a child in tow, whilst enduring things I wish I could erase from my life. Ive worked with some amazing brands and continue to do so. My gripe is that it seems you have to be a Becky with the good hair and the good body for anyone to even get a look in these days. Diversity has been wiped away and things have become glossier than ever.


SO YOU THOUGHT YOU WERE BETTER..BUT THAT HOUSE ISN'T YOURS?

Another thing that really rubs me up the wrong way is how the industry has certain bloggers tripping to the point where they HONESTLY believe every follower is the equivalent to an extra life in a game of Mario Kart....excuse you honey! Please tell that young lady in your comment section where your £12.99 New look skirt is from, because lets be real, you can see her! and I mean without her, who are you? this also goes for people who will portray that they are better, and are happy to look down on you, even though their whole outfit was gifted and probably their panties too. Don't even get me started on these girls that will take a trip to central, just to get an outfit pic on someone else's doorstep. I wont act like Ive never done something similar, but I'm also not going to act like that's my house and I live there! why don't you ever take the odd picture on your doorstep, or in your home and show people a little reality! Its not that deep. The aesthetic of an image seems to mean so much to people these days, I myself can get super anal, but most of the time behind that flatlay reality isn't so pretty.  I constantly tell others not to look up too these expectations of life, because a lot of the time it isn't what it is.

CONCLUSION...

In my opinion I wish brands would work with us as bloggers, and not against us, if you can go on insta and screenshot 5 completely different girls showcased on your favourite brands feed, then I'll happily change my mind, but until then I'm standing firm even if I have to stand alone.

Don't think that you have to be the same to fit in, different is good! if we were all the same things would be very boring...hence my rant because SAME is all  I seem to see. 

There are many bloggers and youtubers out there that work their butts off and are happy to keep it real with you guys, and genuinely emit inspiration, these are the girl bosses, But there are also many that are like a Monet painting...from far it looks good, but that's about it. Stick with those that engage with you, and make you feel like you are part of them despite how far they've come or what possessions they now own. Blogging was never born to make you feel crap about yourself and feel the need to #goal the life out of everything.  You don't need a blurred background and an iced coffee to be relevant. 

Diamonds arn't found perfect, they are made to look perfect so people find them pretty. I myself would rather a rough diamond in its natural form anyday, over one that's been formed into something that will fit in to society's form of perfection.

Hopefully one day things will change and diversity will return, so people don't feel like they have to be a certain way to fit in...they reason we started blogs in the first place.

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26 comments

  1. Loved reading this, Michelle. I think I've been reading your blog for all of these 7 years and I'm often disheartened by the cliquey community that blogging has created and the lost potential. I began my blog because it was a way to write outside of the guidelines and rules of being a journalism student and go against the magazine industry machine. Today? I'm not even sure what's happened. Loved the 'Diversity has been wiped away and things have become glossier than ever.' line - I really wish blogging would head back down the diversity route. I mean, I'm trying, hahah. xx

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  2. ❤️❤️❤️ I have a small food blog which I want to expand into fashion make up etc but for some of the reasons above I've felt there is no point!! Thanks for ur honesty in this post !! Xx

    www.raqsandriches.com

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  3. Girl you always say the right things !! I love you, we love you !! X

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  4. omg Michelle you summed up how I've been feeling for the past year. Everyone is doing the same thing nowadays and I go to these brands profiles and they only have a certain look. Like a lot of people buying your stuff dont look like that. I remember when I started blogging around the same time as you and it was so much to just share what we were wearing to help others girls now it's all bout the money and only those 10 bloggers you see floating around. It's disheartening. Thank you for writing this post

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  7. Yyyaaaaassssss gurl! What you have said is so so important and I feel every blogger can resonate with! I've only had a blog for a year but I've read them for almost 7 years now and have watched the change become some what darker and more less innocent than before.

    www.rhaea.co.uk

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  8. I definitely agree "same is boring". I'm just starting out my journey as a blogger and your post has given me an insight :p xx

    http://girlsjournal95.blogspot.co.uk/

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  9. I am absolutely in LOVE with this post, oh my word. It really sums up how I'm feeling about blogging at the moment and why I'm getting to be disheartened. When I first started out it didn't matter that you didn't have the most expensive camera in the world, or that everything you did needed to be worthy of Instagram aesthetics. What mattered was putting your heart and soul in. I'm going to continue as I am - I would much rather love what I do and be a tiny fish in a gigantic blogging pond than become something I don't believe in

    Steph - www.nourishmeblog.co.uk

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  10. Gosh I love HOW real this blog post is . Props to you for speaking out, using your following and platform to highlight a REAL issue. I used to blog about hair back in 2009 and thought I should start again a few months ago on just enjoying life. I have been so surprised to see how dominated blogging is by people echo do not look like me, there seems to be a tendency for brands to work with individuals that look like the exact opposite of me and pick only one or two black girls who will then be overused for everything, it's there in your face no denying it. You don't know how grateful I am for you to have brought this up. I would have probably stopped after I realised this but it's so important for young people growing up in this technological social media world, to see and know they are represented too. I would have loved to see a black girl with natural hair, looking fly and rocking all the chic looks I saw on the skinny Parisian bloggers. That's what I wanna be for someone and that's why I rocks with you coz you keep it 100!!! Yesssss thanks for sharing girl 😘 Xxx

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  11. Gosh I love HOW real this blog post is . Props to you for speaking out, using your following and platform to highlight a REAL issue. I used to blog about hair back in 2009 and thought I should start again a few months ago on just enjoying life. I have been so surprised to see how dominated blogging is by people echo do not look like me, there seems to be a tendency for brands to work with individuals that look like the exact opposite of me and pick only one or two black girls who will then be overused for everything, it's there in your face no denying it. You don't know how grateful I am for you to have brought this up. I would have probably stopped after I realised this but it's so important for young people growing up in this technological social media world, to see and know they are represented too. I would have loved to see a black girl with natural hair, looking fly and rocking all the chic looks I saw on the skinny Parisian bloggers. That's what I wanna be for someone and that's why I rocks with you coz you keep it 100!!! Yesssss thanks for sharing girl �� Xxx

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  12. LOVE THIS! And totally agree with every word. Thanks so much for sharing!

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  13. Totally understand where you are coming from. Especially the 'themed instagram' one! It's almost frowned upon to not have an all white instagram where you look perfect 24/7. I'll post pictures of my dog with his little overbite whenever I like, even if it 'lessens' my instagram quality.

    I do not like iced coffee either... I'll never fit that stereotype.

    Jaynie Shannon * / Morphe & Zoeva Giveaway Running

    xx

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  14. Great insightful post. I'd never try to be someone else it's not worth it. People like you or they don't !
    Http://www.glitzandglamourmakeup.co.uk

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  15. This was definitely needed! So much truth! Thanks for sharing xx

    Tolaraye | Www.tolaraye.blogspot.co.uk

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  16. Loved this post! So true and so real! If only more people would realise that different is good!

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  17. You have spoken so much truth!!! I totally agree!

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  18. "Blogging was never born to make you feel crap about yourself and feel the need to #goal the life out of everything. You don't need a blurred background and an iced coffee to be relevant." Those two sentences are everything and sum up your ideas really well. Thanks for this text !

    It's a bit tiring to go on social medias and see the same type of people everywhere and everytime. I began my own blog few weeks ago but I'm already disgusted because I know that I have to fit a certain type of stereotype in to be seen and read. So much pressure while writing should be (and already is!) a pleasure for me, I've always loved that. Competition, discrimination, lies,... makes me quite sad...

    I always say that where money is, unhappiness is never far away : blogging and "youtubing" do prove it to us daily now...

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  19. This is so brilliantly written Michelle, and really sums up how I think a lot of people feel about the blogging industry right now. I really hope we can see things come full circle, because surely the reason blogs and youtube became popular in the first place was precisely because they was real, as opposed to what we see in glossy magazines. x

    Kate Louise Blogs

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  20. I know things have changed when I started thinking about getting plastic surgery to become a fashion blogger. What have we become?

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  21. This post is so inspiring! especially to new bloggers (me included). So real and beautifully written xx

    CohanElise|www.cohanelise.com

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  22. There is realness behind every sentence. To often we are pressured into believing there is one way through many streams of life and it is truly saddening that blogging has become this way. As it has the power to help, inspire and encourage readers, bloggers and businesses alone. I 100% stand behind this post! I am actually going to send you an email we have been in contact before, I am running a campaign, which I believe you may be interested in. I will send over this weekend.

    Much Love

    Josephina

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  23. I love that you kept it real... blogging has become so cliche - with girls with plump lips, contour and the same bodies but this doesn't reflect real women in the world. Just be you!

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  24. Loved this blog post so much<3 I totally agree!

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